Basketball
NBA teams open up international partner rights
NBA teams have taken a major step in the internationalisation of their sponsorship portfolios by opening up two international partner positions per team from next season
Salesforce takes on jersey sponsorship rights at Indiana Fever
Women’s National Basketball Association franchise the Indiana Fever has signed a multi-year jersey sponsorship deal with software company Salesforce.
Seattle Storm announces 10-year partnership with Symetra
The Seattle Storm has announced a 10-year partnership with Symetra Life Insurance Company, which will have branding on the upper left-hand shoulder of the WNBA team's jersey as part of the deal
Cleveland Cavaliers arena renamed Rocket Mortgage FieldHouse
The Cleveland Cavaliers will now play at the Rocket Mortgage FieldHouse after a renaming of the Quickens Loans Arena
AT&T logo to brand all WNBA team jerseys
US telco AT&T has signed as the first non-apparel partner to brand the jerseys of all teams in the Women’s National Basketball Association (WNBA).
Venucia, Hi-Tiger back Fiba World Cup
Chinese car brand Venucia and energy drinks brand Hi-Tiger have agreed deals to partner with this year’s Fiba Basketball World Cup in China.
Sina Golden League reaches new high with Dongfeng Qichen deal
Sina is believed to have earned about $5m (€4.4m) from the top sponsor for its Golden League 3x3 basketball competition this year, SportBusiness Sponsorship understands.
Dongfeng Qichen takes top spot at Sina Golden League 3×3 basketball event
Chinese car brand Dongfeng Qichen will be the lead sponsor of the Sina Golden League – the world’s biggest 3x3 basketball tournament – which tipped off this weekend.
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Kelme signs with Turkish Basketball Federation, extends with Hercules CF
Spanish sportswear brand Kelme has signed as the official kit supplier of Turkey’s national basketball teams.
Toronto Raptors partner with Drake’s record label OVO
NBA basketball franchise the Toronto Raptors has signed a new naming rights deal with OVO, the record label founded by Canadian rapper Drake
Oklahoma City Thunder completes NBA jersey sponsor set with Love’s
Love’s Travel Stops & Country Stores has expanded its partnership with the Oklahoma City Thunder by becoming the NBA basketball team’s jersey sponsor.
Ivy League inks landmark sponsorship with TIAA
Intercollegiate sports conference the Ivy League is dipping into the big time world of college sports sponsorships
FREE | Sponsorship in basketball, 2018-19
In the free version of the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.
BetEasy signs as Official Wagering Partner of the NBA in Australia
The NBA has signed up Australian betting brand BetEasy as the first Official Wagering Partner of the NBA in Australia
Klinc by Zurich taps into NBA Spain’s millennial fanbase
The Spanish arm of Swiss insurance firm Zurich will pay a six-figure fee for its digital-only partnership with NBA Spain, SportBusiness Sponsorship has learned
Brose Bamberg extends Cebi deal
Electromechanical components manufacturer Cebi has struck a three-year extension to its jersey sponsorship deal with German Basketball Bundesliga club Brose Bamberg
Cleveland Cavaliers ink cybersecurity deal with TrustedSec
NBA franchise the Cleveland Cavaliers has signed a new partnership with local cybersecurity firm TrustedSec.
As part of the deal, TrustedSec will become the Cavs' Official Cyber Security Partner
Sponsorship in basketball, 2018-19
In the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.