HomeNewsNewsInformation TechnologyBasketballUSA

Salesforce takes on jersey sponsorship rights at Indiana Fever

Women’s National Basketball Association franchise the Indiana Fever has signed a multi-year jersey sponsorship deal with software company Salesforce.

The Salesforce name will feature across the front of the Fever jersey and its logo will have a presence on the jersey shoulder, beginning this season.

The team logo will feature below that of Salesforce’s, with AT&T’s at the bottom of the jersey. Earlier this month, the telco signed on as the first non-apparel partner to brand the jerseys of all WNBA teams.

The Fever-Salesforce sponsorship is an expansion of a multi-platform agreement last year with the team’s ownership group, Pacers Sports & Entertainment, which expanded its use of Salesforce to personalise every digital interaction with fans in an effort to create the ‘Ultimate Fan Experience.’

Salesforce will also be the presenting sponsor of the Fever’s Pride Night on June 9, celebrating diversity and inclusion in the local community.

“The equality of every human being is a core value at Salesforce—that’s why we’ve taken strong positions on education, equal rights, equal pay,” Bob Stutz, chief executive of Salesforce Marketing Cloud, said.

“The WNBA is an embodiment of equality and the Indiana Fever are an ideal partner for us to support women’s leadership, the Indianapolis community and our shared values.”