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Ivy League inks landmark sponsorship with TIAA

Intercollegiate sports conference the Ivy League is dipping into the big time world of college sports sponsorships.

The eight-team conference, which includes elite academic institutions, has signed a one-year deal with money manager TIAA. As part of the deal, Bloomberg reports TIAA will be the Presenting Sponsor of next week’s Ivy League Men’s Basketball Tournament.

“They’re a perfect partner,” Ivy League executive director Robin Harris told Bloomberg. “We’re both steeped in tradition, and both at the forefront of higher education.”

Harris told Bloomberg the deal is the biggest in the league’s history.

In 2017, the Ivy League became the final Division 1 conference to add a post-season men’s basketball tournament to its schedule.

The inception of the tournament gives the conference increased sponsorship opportunities.