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Venucia, Hi-Tiger back Fiba World Cup

Chinese car brand Venucia and energy drinks brand Hi-Tiger have agreed deals to partner with this year’s Fiba Basketball World Cup in China.

Venucia will serve as an event partner, while Hi-Tiger becomes an event sponsor of the tournament, which will run from August 31 to September 15.

Venucia also becomes the exclusive official car supplier of the tournament and will support host team China as part of the agreement.

Frank Leenders, director general of media and marketing services at Fiba, said: “Both companies will actively include the World Cup in their communications over the next months, both above and below the line.”

The deals were brokered by the Infront China agency, which is mandated with the management of domestic sponsorship agreements for the Fiba World Cup.

This year’s Fiba World Cup will mark the first edition of the tournament to feature 32 teams and the first time it has been staged in China.