Baseball
MLB’s Blue Jays unveil Acer partnership
Information and communication technology company Acer has struck a one-year partnership with Major League Baseball’s Toronto Blue Jays.
Letter from the IEG Sponsorship Conference, Day Two
Day two at the IEG Conference in Chicago began with an opening address from Less Ukman, founder and chief insights officer of IEG.
MLB’s Pirates toast brewery partnership
Major League Baseball team Pittsburgh Pirates has announced a multi-year partnership with beer producer the Pittsburgh Brewing Company.
MLB’s Pirates strike extended deal with Highmark
Health insurance provider Highmark Blue Cross Blue Shield has signed a multi-year extension to its partnership with Major League Baseball team Pittsburgh Pirates.
MLB makes a date with Match.com
North American baseball league Major League Baseball has entered into a partnership with dating website Match.com for the 2014 season.
Rawlings pitches in with Chinese baseball deal
Sporting goods manufacturer Rawlings has announced a six-year agreement to become the official apparel and equipment sponsor of the Chinese Baseball Association.
MLB’s Rockies sign coffee partner
Gourmet coffee company Marley Coffee has agreed to become an official partner of Major League Baseball’s Colorado Rockies in the US.
Target strikes deal with MLB
US department store chain Target has reached an agreement to become an official sponsor of Major League Baseball.
Chicago White Sox earns its crust with Beggars Pizza
MLB baseball team the Chicago White Sox has agreed a multi-year partnership with locally based pizza chain Beggars Pizza.
Texas Rangers strike deal with Nitto Tire USA
MLB baseball team Texas Rangers has announced a three-year sponsorship deal with tyre brand Nitto Tire USA (NTU).
Pittsburgh Pirates treasure Casa D’oro deal
MLB baseball team Pittsburgh Pirates has announced a deal with Casa D’oro Diamonds and Fine Jewellers that makes the locally based store its official jeweller.
Texas Rangers seal ballpark naming deal with Globe Life
MLB baseball team Texas Rangers has agreed a 10-year naming rights deal with Globe Life and Accident Insurance Company for its Rangers Ballpark in Arlington.
MLB’s Brewers and Blue Jays strike new deals
MLB baseball team Milwaukee Brewers have announced a multi-year partnership with Japanese automotive company Toyota, while the Toronto Blue Jays have agreed a three-deal with restaurant chain Pizza Nova.
Rawlings pitches in with Australian baseball deal
The Australian Baseball League and national governing body Baseball Australia have announced a three-year partnership with sports equipment manufacturer Rawlings Sporting Goods that will run through 2017.
MLB’s Rangers strike deal with Jack Daniel’s
MLB baseball team Texas Rangers has entered into a three-year sponsorship deal with Tennessee whiskey brand Jack Daniel’s.
Yankees serve up Papa John’s partnership
Pizza company Papa John’s International has signed a deal to become the official pizza of MLB baseball team New York Yankees.
CashCall strikes Los Angeles Angels deal
Anaheim-based mortgage and consumer lending group CashCall has reached a sponsorship agreement with MLB baseball franchise the Los Angeles Angels.
Chicago Cubs strike Anheuser-Busch deal
MLB baseball team Chicago Cubs have signed a sponsorship agreement with the Anheuser-Busch brewery.