Baseball

MLB baseball franchise the San Diego Padres has agreed a multi-year partnership with local education establishment National University.

US property management company Renters Warehouse has announced a commercial partnership with Major League Baseball team Minnesota Twins.

Lawn and garden turf care products company Pennington Seed has agreed a multi-year partnership to become the official lawn care company of MLB baseball team New York Yankees.

Major League Baseball team Los Angeles Dodgers has agreed a commercial partnership with US retirement market specialist Security Benefit.

Major League Baseball team Chicago Cubs has signed a multi-year sponsorship agreement with grill manufacturer Weber.

US multinational food and beverage corporation PepsiCo has announced a multi-year extension to its sponsorship agreement with Major League Baseball Properties, which has run for over 15 years.

Major League Baseball franchise Texas Rangers has entered into a partnership with data centre services provider CyrusOne.

Major League Baseball team San Diego Padres has announced a five-year renewal of its partnership with the Sycuan Band of the Kumeyaay Nation.

Major League Baseball team Oakland Athletics has agreed a commercial partnership with zero calorie soda brand Zevia.

Major League Baseball team Pittsburgh Pirates has announced a multi-year partnership with soft drinks giant Coca-Cola.

Automobile club AAA Michigan has signed a five-year sponsorship agreement with MLB baseball team Detroit Tigers.

Personal care and household products manufacturer Church & Dwight has reached a multi-year agreement to make its Arm & Hammer and OxiClean brands the official laundry, detergent and stain removers of Major League Baseball.

The music was pumping at the London Marriott Hotel in Grosvenor Square, London last night, as the UK Sponsorship Awards rattled through more than 20 award categories and three personality awards as part of the event’s 20th Anniversary celebrations.

Day three of the 2014 IEG Sponsorship Conference started at a round table with director of global partnerships for logistics company UPS, Betsy Wilson.

Information and communication technology company Acer has struck a one-year partnership with Major League Baseball’s Toronto Blue Jays.

Day two at the IEG Conference in Chicago began with an opening address from Less Ukman, founder and chief insights officer of IEG.

Major League Baseball team Pittsburgh Pirates has announced a multi-year partnership with beer producer the Pittsburgh Brewing Company.

Health insurance provider Highmark Blue Cross Blue Shield has signed a multi-year extension to its partnership with Major League Baseball team Pittsburgh Pirates.