Watches

Fina, the global governing body of aquatic sports, has extended its partnership with Swiss watchmaker Omega through 2021.

Luxury watch brand Omega fended off a competing bid from rival watchmaker Rolex to extend its Official Timekeeper deal with the PGA of America for eight years. Omega paid between $5m (€3.8m

Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.

Swiss watch brand Hublot has agreed its first partnership with an NFL American football team by announcing a deal with the Dallas Cowboys.

The Ladies Professional Golf Association has announced that Calamos Investments and Rolex will serve as global partners for the second edition of its International Crown event when it is staged in Sugar Grove, Illinois in July 2016.

Swiss luxury watch brand Longines has agreed a deal with Masters Grand Slam Indoor equestrian series organiser EEM World to be the title sponsor of the inaugural Los Angeles Masters event.

Swiss watch manufacturer Rodania has agreed a three-year sponsorship deal with French Ligue 1 football club Olympique de Marseille.

Swiss watchmaker Maurice Lacroix has agreed to become an official club sponsor of Spanish Liga football club Barcelona in a three-year deal.

Japanese watch manufacturer and timing specialist Seiko has agreed a three-year sponsorship deal with the Asian Football Confederation relating to the continental governing body’s club competition programme.

Formula One motor racing team Williams has continued its commercial drive ahead of the 2014 season by renewing terms with long-time partner Oris.

Swiss watchmaker Jean Richard has agreed a long-term partnership with English Premier League top-tier football club Arsenal.

The Red Bull Formula One motor-racing team has announced a two-year extension to its sponsorship deal with watch manufacturer Casio.

The organisers of the Chennai Open ATP World Tour tennis event have announced a number of new sponsorship deals for the 2014 edition of the annual tournament.

Swiss watch brand TAG Heuer will spend around 30 per cent of its annual motorsports sponsorship budget on the new Formula E electric car racing championship next year.

Watchmaker Rolex’s ten-year deal to continue as an Official Partner of the PGA European Tour will help the organisation recover from the blows its finances have taken because of the recessions in Europe, Tim Shaw, group sales director for the European Tour told Sports Sponsorship Insider this month.

The Freeride World Tour skiing and snowboarding series has signed a three-year deal for Swatch to continue as its title sponsor.