Watches

Tennis

Swiss watchmaker Rolex has agreed a fee of around $10m (€8.5m) per year to serve as the US Open’s Official Timekeeper and Official Timepiece in a deal stemming from the early contract termination by rival brand Citizen.  
Football

English Premier League football club Tottenham Hotspur has entered into a partnership with Swiss watch manufacturer IWC Schaffhausen
Tennis

Swiss watchmaker Rolex has been unveiled as an official sponsor of the US Open Grand Slam tennis tournament
Horse Racing

Swiss watchmaker Longines has enhanced its relationship with Ascot Racecourse by becoming an official partner of the venue.

Archery

Swiss watchmaker Longines has renewed its long-running partnership with World Archery.

Basketball

Swiss watchmaker Tissot has expanded its partnership with the International Basketball Federation (Fiba) by becoming the official timekeeper of Fiba 3x3.

Motorsport

Swiss watch manufacturer Tag Heuer has been unveiled as a sponsor of the newly-formed World Touring Car Cup (WTCR).

Football

The Royal Belgian Football Association (KBVB) has entered into a partnership with watchmaker Ice-Watch.

The Speedway Grand Prix motorcycling series has renewed its partnership with sports watch and men’s jewellery brand Aztorin.

Golf

Swiss watchmaker Rolex has renewed its long-running sponsorship of the United States Golf Association.

Motorsport

Swiss watch manufacturer Tag Heuer has renewed its partnership with the Formula E electric car-racing series.

Football

Italian Serie A football club Juventus has renewed its partnership with Swiss watchmaker Hublot.

Motorsport

Formula One motor-racing team Sauber has signed premium partnerships with eyewear brand Carrera and luxury watchmaker Richard Mille, while it has also agreed a sponsorship deal with Italian sportswear manufacturer Kappa.

Motorsport

Swiss watch brand Anonimo has entered into a partnership with the World Rally Championship motorsport series.

Rugby

Rolex-owned luxury watch brand Tudor has added sponsorship of World Rugby to its deals with the New Zealand All Blacks and high-profile sporting and celebrity ambassadors to build a brand identity distinct from its parent company.

Motorsport

Luxury watchmaker Richard Mille has agreed a deal to sponsor the upcoming edition of the Race of Champions motor-racing event.

Rugby Union

Rolex-owned luxury watch brand Tudor’s new seven-year partnership with World Rugby is comfortably the biggest deal the global governing body has signed with a timing partner.

Equestrian

Swiss watchmaker Longines has extended a global deal to remain the title partner of the Global Champions Tour equestrian series.