Swiss watchmaker Rolex has agreed a fee of around $10m (€8.5m) per year to serve as the US Open’s Official Timekeeper and Official Timepiece in a deal stemming from the early contract termination by rival brand Citizen.
NEW YORK, NY - AUGUST 28: Roger Federer of Switzerland during day 2 of the 2018 US Open at Arthur Ashe Stadium of USTA Billie Jean King National Tennis Center on August 28, 2018 in Flushing Meadows, Queens, New York City. (Photo by Jean Catuffe/Getty Images)
Swiss watch manufacturer Rolex has taken over the title rights to the Paris Masters men’s tennis tournament from French bank BNP Paribas in a change of roles for two of the biggest sponsors in French tennis.
The Halle Open, Germany’s leading tennis tournament on the men’s ATP Tour and a traditional warm-up event for the Wimbledon Championships, has secured health care provider Noventi as a new title sponsor jus…