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World Rally Championship signs up official timekeeper

Swiss watch brand Anonimo has entered into a partnership with the World Rally Championship motorsport series.
 
Under the multi-year agreement, Anonimo will serve as the official timekeeper of the WRC from the 2018 season.
 
Anonimo will also create a bespoke WRC watch to mark the new partnership.
 
Julien Haenny, chief executive of Anonimo, said: “Anonimo wants to grow its brand and reach out to new audiences and a partnership with WRC is a natural step in this direction.
 
“As a brand which focuses on the same target group of passionate connoisseurs as WRC, Anonimo wants to create more awareness of its brand and watches among people who are not Swiss watch aficionados. 
 
“It is also a natural means of communication by reaching a large number of people through the excitement and spectacular nature of WRC.”  

The 2018 WRC season begins tomorrow (Thursday) with the Rallye Monte-Carlo in Monaco. The event will run through to January 28.