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Global soft drinks group Coca-Cola clinched a second-tier Official Sponsor position for the 2015 Rugby World Cup after competition from a rival drinks brand.
Thailand-based premium beer brand Singha Beer signed a three-year Official Partner deal, from 2015 to 2017, with the Premiership Rugby, the top-tier league for English rugby union clubs.
Japanese IT company Fujitsu has believes it will gain full value from the brand’s association with the upcoming Rugby World Cup, despite signing as an Official Sponsor less than three weeks before the tournament kick off.