Video Games

The Turkish Basketball Federation has agreed a deal that will make online gaming platform Bilyoner the new title sponsor of the women’s Super Ligi competition.

Spanish LaLiga football club Espanyol has confirmed that its new majority shareholder, Chinese manufacturing business Rastar Group, has taken on the team’s shirt sponsorship rights for the remainder of the 2015-16 season.

World Snooker, the sport’s international governing body, has confirmed Asian online gaming and entertainment platform 918.com as the title sponsor of next year’s German Masters event.

Video game developer EA Sports has extended its partnership with LaLiga under a new deal that will grant it branding on the socks of players competing in the top division of Spanish football.

English Premier League football club Leicester City has entered into a first-of-its-kind partnership with global daily fantasy football platform Oulala.

English Premier League football club West Bromwich Albion has entered into a partnership with Sports Interactive, makers of the Football Manager computer game series.

Auckland-based NRL rugby league franchise the Warriors has renewed its partnership with entertainment and gaming complex developer SkyCity.

Daily fantasy sports company DraftKings has struck a deal to become a partner of the NFL American football league’s International Series.

The V8 Supercars motor-racing series has expanded its partnership with the Xbox gaming company ahead of the 2015 Supercheap Auto Bathurst 1000 race.

Monumental Sports & Entertainment, which operates three of the leading sports franchises in Washington DC, has agreed a partnership with fantasy sports operator Draft Ops.

Tokyo-based gaming company GungHo Online Entertainment has agreed to become a top-tier sponsor of the World Baseball Softball Confederation’s inaugural Premier12 national team tournament.

US daily fantasy sports operator DraftKings has secured partnerships with NFL American football teams Dallas Cowboys, New England Patriots and Kansas City Chiefs.

Daily fantasy sports company Draft Ops has secured a sponsorship agreement with NHL ice hockey team Anaheim Ducks.

Italian Serie A team Roma has agreed a sponsorship deal with sports gaming company Sisal Matchpoint.

English Premier League football team Manchester United has agreed a commercial deal with Korean-based online games developer and publisher Nexon.

Daily fantasy sports company DraftKings has secured a commercial partnership with the International Speedway Corporation.