Daily fantasy sports company DraftKings has secured a commercial partnership with the International Speedway Corporation.
DraftKings will serve as the official daily fantasy sports provider of ISC – the ownership and operating body associated with 11 major motor racing facilities in the US, including Daytona International Speedway.
ISC tracks will feature DraftKings branding and provide on-site opportunities for fan engagement, with DraftKings Nascar games to be promoted through event-day announcements, broadcast, digital and social channels.
Fans who play DraftKings Nascar daily fantasy sports games have the chance to compete for prizes including access opportunities at ISC race tracks.
“Ensuring the best possible experiences for our community is always at the core of our strategy,” Jeremy Elbaum, vice-president of business development at DraftKings, said. “Partnering with ISC to expand our money-can’t-buy offerings for Nascar fans is an exciting way to continue enhancing and growing our exclusive offerings within motorsports.”
DraftKings is the official daily fantasy sports partner of leading US sports properties Major League Baseball, National Hockey League, Major League Soccer and Ultimate Fighting Championship.