Tyres

Japanese tyre manufacturer Bridgestone has stepped up its commitment to the Paralympic movement by agreeing an eight-year partnership with the U.S. Paralympics national governing body.

Japanese tyre manufacturer Falken has strengthened its presence in the German football market by agreeing a deal to become a partner of this year’s relegation play-off matches in the country’s top three domestic club competitions, as well as the 2016-17 Supercup game.

South Korean tyre manufacturer Hankook has agreed a three-year extension to its partnership with the DTM German touring cars series.

South Korean tyre manufacturer Nexen has extended sponsorship deals with the Texas Rangers and LA Angels, and entered into a new partnership with fellow Major League Baseball franchise the Pittsburgh Pirates.

Tyre manufacturer TVS Tyres has entered into a partnership with newly-formed Indian Premier League franchise Gujarat Lions ahead of its debut season in the Twenty20 cricket competition.

Tyre supplier Pirelli has expanded its involvement with the Superbike World Championship by signing up as the main sponsor of three of the series’ rounds.

Tyre company Bridgestone is the Title Sponsor of the Copa Libertadores, the leading club football tournament in Latin America.

Japanese tyre manufacturer Falken has entered into a partnership with the Australian Rugby Union, the governing body of rugby union in the country.

Italian Serie A football club Inter Milan has confirmed an extension to its shirt sponsorship deal with tyre manufacturer Pirelli.

Tyre manufacturer Cooper Tire has struck a deal to become an official partner of the Big Ten Conference US college sports championships.

English Premier League football club Everton has signed up Avon Tyres as an official partner.

Italian Serie A football club Inter Milan has confirmed that it is close to finalising an extension to its shirt sponsorship deal with tyre manufacturer Pirelli.

The Ultimate Fighting Championship mixed martial arts series has agreed a multi-year extension to its partnership with Toyo Tires.

French manufacturer Michelin has been named title sponsor of this year’s Australian Grand Prix ahead of its first season as the official tyre supplier of the MotoGP motorcycling championship.

Global tyre manufacturer Toyo Tires has entered into a multi-year partnership with AFL Aussie rules club the Greater Western Sydney Giants.

Bridgestone UK’s tyre division has expanded its presence in golf by sealing partnerships with three UK-based tournaments in 2016.