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Bridgestone seals UK golf tournament partnerships

Bridgestone UK’s tyre division has expanded its presence in golf by sealing partnerships with three UK-based tournaments in 2016.

Bridgestone will serve as an official partner of this year’s European Tour British Masters as well as the headline sponsor of the first Challenge Tour event in England in three years, and will also launch the Bridgestone DriveGuard Trophy.

The British Masters, which returned to the European Tour last year, will take place at the Grove in Hertfordshire from October 13-16. The Bridgestone Challenge will be held at Heythorp Park in Oxfordshire from August 26-29 and the Bridgestone DriveGuard Trophy amateur championship, which is open to all 1,900 clubs and their 650,000 club members, will conclude with the pro-am of the Bridgestone Challenge in August. 

Bridgestone’s north region consumer sales and marketing director, Farrell Dolan, said: “We have identified huge potential from the world of golf and are extremely excited to be entering into a series of sponsorships covering such a broad range of the sport. We also feel that the core values that underpin the sport are synonymous with our own, most notably that of respect, integrity and excellence.

“We will be engaging with hundreds of amateur players who will already be familiar with our brand and we have structured our sponsorships to actually give them an opportunity to play at the very top of the game. To be able to leverage our innovative new DriveGuard category of tyres through this sports sponsorship is also great news, as we are able to amplify the product to a captive and vibrant new audience.