Tyres
Bridgestone re-ups on NHL Winter Classic programme
Tyre manufacturer Bridgestone this month increased its commitment to the title sponsorship of the National Hockey League’s Winter Classic as the event continues to grow in profile and scope.
Hankook steps up Borussia Dortmund association with extended deal
Korean tyre manufacturer Hankook Tire has extended and upgraded its sponsorship of German Bundesliga football team Borussia Dortmund.
Manchester City enters into global partnership with Korean tyre firm
English Premier League football club Manchester City has secured a global partnership with South Korean tyre and rubber tubing manufacturer Nexen Tire.
Bridgestone retains grip on NHL Winter Classic
The National Hockey League has agreed a long-term extension to its sponsorship deal with tyre manufacturer Bridgestone in North America.
Bundesliga’s Hamburg and Ingolstadt sign up new partners
German Bundesliga football clubs Hamburg and Ingolstadt have secured new partnerships.
Hankook stays on the road with Europa League
South Korean tyre manufacturer Hankook has extended its official partner agreement with Uefa for the Europa League club football competition.
Lassa Tyres agrees wide-ranging Barcelona partnership
Turkish tyre manufacturer Lassa Tyres has agreed a wide-ranging deal with Spanish Liga football champion Barcelona and the club’s sister indoor sports teams.
CEAT Tyres tracks major rival with IPL partnership
Indian Tyre manufacturer CEAT Tyres is looking to make up ground on rival MRF from its three-year partnership deal of cricket’s Indian Premier League (IPL) experts said.
Kumho looks to Bundesliga to reach tyre sector top ten
South Korean tyre manufacturer Kumho Tires will use its Bundesliga team deals to support its goal of becoming a top-ten tyre company over the next two years.