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Big Ten drives forward with Cooper Tire deal

Tyre manufacturer Cooper Tire has struck a deal to become an official partner of the Big Ten Conference US college sports championships.

The one-year agreement will run through to the end of 2016.

Cooper Tire will serve as the official tyre partner to the Big Ten and will benefit from branding on various in-venue signage at men’s and women’s basketball, ice hockey and American football matches.

The deal covers the Big Ten Football Championship Game, men’s and women’s basketball tournaments, as well as other conference championships and events.