Tyres
Nexen expands Manchester City sleeve sponsorship
South Korean tyre and rubber tubing manufacturer Nexen Tire has expanded its sleeve sponsorship deal with Manchester City to include the English Premier League football club’s games in the League Cup domestic knockout competition.
Michelin signs long-term MotoGP extension
French tyre manufacturer Michelin has extended its partnership with the MotoGP motorcycling championship.
Presenting sponsor signs on for hockey’s Asia Cup
Indian tyre manufacturer TVS has been named as a co-presenting sponsor of this year’s edition of the men’s Asia Cup national team hockey tournament, which gets underway tomorrow (Wednesday) in Dhaka, Bangladesh.
WorldSBK renews long-running Pirelli deal
Italian tyre manufacturer Pirelli has renewed its partnership with the Superbike World Championship (WorldSBK) motorcycling series.
Michelin replaces Continental as IMSA partner
North America’s International Motor Sports Association has agreed a new multi-year partnership with French tyre manufacturer Michelin.
Crystal Palace secures partnership with Apollo Tyres
English Premier League football club Crystal Palace has signed a partnership with Indian tyre manufacturer Apollo Tyres.
Newcastle, West Ham sign MRF as first sleeve sponsor
Indian tyre brand Madras Rubber Factory (MRF) has become the first sleeve sponsor for English Premier League football clubs Newcastle United and West Ham United.
Chelsea gains from sleeve deal with Yokohama’s second brand
English Premier League champions Chelsea has sold its shirt sleeve rights to Alliance Tyres, a second brand of the club’s main shirt sponsor Yokohama Tyres.
Everton signs Davanti as tyre partner
English Premier League football club Everton has signed a three-year deal with tyre manufacturer Davanti Tyres.
Yokohama brand takes on Chelsea sleeve sponsorship
English Premier League football club Chelsea has expanded its partnership with Yokohama by naming the Japanese tyre manufacturer’s Alliance Tyres brand as its sleeve sponsor.
Liverpool signs Falken as new global partner
English Premier League football club Liverpool has signed Japanese tyre manufacturer Falken as a new global partner.
Handball Bundesliga champion partners with Euromaster
German Handball Bundesliga club Rhein-Neckar Löwen has entered into a partnership with car and tyre service provider Euromaster.
Ceat title sponsors Ultimate Table Tennis
Tyre manufacturer Ceat has been named as the title sponsor of Ultimate Table Tennis, a new franchise-based league that is being launched in India.
Toyo Tires backs World Athletics Championships
UFC signs Asia-Pacific partner
Bridgestone sponsors German athletics meet
Japanese tyre manufacturer Bridgestone has agreed a deal to sponsor German track and field event the Internationales Stadionfest (ISTAF).