English Premier League football club Liverpool has signed Japanese tyre manufacturer Falken as a new global partner.
Under the multi-year deal, Falken will serve as Liverpool’s official tyre partner. The partnership was launched today (Monday) in Hong Kong as part of Liverpool’s pre-season visit.
Falken will benefit from a range of marketing and promotional rights including digital and social media support, pitch side LED and stadium branding, as well as access to Liverpool players and club legends.
Falken will also create exclusive content for fans as part of the partnership.