WorldSBK renews long-running Pirelli deal

Italian tyre manufacturer Pirelli has renewed its partnership with the Superbike World Championship (WorldSBK) motorcycling series.

The new agreement will cover the 2019 and 2020 WorldSBK seasons. Pirelli will retain its position as the official tyre supplier for all classes of the series.

WorldSBK said the deal, which also includes substantial branding rights, makes Pirelli the longest running control tyre supplier in history. The two parties first teamed up in 2004.

Pirelli struck the new deal with Dorna WSBK, the series’ commercial rights-holder.

Giorgio Barbier, racing activities director of Pirelli’s motorsport business unit, said: “This year we celebrated 110 years of motorsports activity, and this renewal is a strong sign of our continued business strategy that has enabled our company to establish itself as a benchmark in racing.

“First of all, in the segment of racing and supersport tyres, and then with great success in both development and sales across the range. The bond between Pirelli and the Motul FIM Superbike World Championship has always been solid, over the years we have strongly contributed to the growth of this Championship and, at the same time, thanks to our participation we have succeeded in developing successful products which we have made available to all motorcyclists.

“Now we are thinking about the future, we will work together with Dorna on the growth of the Championship and especially with the new World Supersport 300 class, because today's young riders will be the future protagonists of tomorrow's World Superbike Championship.”