Tyres
IPL signs double deal ahead of new season
Indian tyre manufacturer Ceat has renewed its sponsorship of the Indian Premier League, while the Twenty20 cricket competition has also signed a new partnership with e-commerce firm Paytm.
Continental adds Vuelta to cycling portfolio
German tyre manufacturer Continental has agreed a deal to sponsor the Vuelta a España cycling event.
Toyo Tires backs World Indoor Athletics Championships
Japanese tyre manufacturer Toyo Tires has been named as a national partner of the International Association of Athletics Federations’ (IAAF) upcoming World Indoor Championships in Birmingham, England.
Michelin extends backing of Australian MotoGP event
French tyre manufacturer Michelin has renewed its title sponsorship of the Australian round of the MotoGP motorcycling championship.
Partners sign up for new World Touring Car Cup
Japanese tyre manufacturer Yokohama and fuel producer Panta Racing have been named as partners of the new World Touring Car Cup motor-racing series.
Juventus signs Chinese firm as global tyre partner
Italian Serie A football club Juventus has agreed a sponsorship deal with Chinese tyre manufacturer Linglong.
Michelin backs new Formula E support series
French tyre manufacturer Michelin has signed up as the first sponsor of the Jaguar I-Pace eTrophy, the new support series of the Formula E electric car-racing championship.
Apollo Tyres adds Indian Super League to football portfolio
Indian tyre manufacturer Apollo Tyres has agreed a deal to sponsor the Indian Super League club football competition.
Michelin backs new Moto-e World Cup
French tyre manufacturer Michelin has been unveiled as a partner of the Moto-e World Cup, which will debut in 2019.
Bridgestone renews naming-rights deal for Nashville Predators arena
Japanese tyre manufacturer Bridgestone has renewed its naming-rights sponsorship of the home arena of NHL ice hockey team the Nashville Predators by a further five years.
Continental steps up cycling commitment with Tour de France sponsorship
German tyre manufacturer Continental has been named as an official partner of the Tour de France cycling event.
Founding partners extend with Formula E for new season
Formula E has extended deals with founding partners, French tyre manufacturer Michelin and German automotive manufacturer BMW, ahead of the 2017-18 season of the electric car-racing series.
Apollo adds to football portfolio with first I-League deal
Indian I-League football club Minerva Punjab FC has agreed a title sponsorship deal with Indian tyre manufacturer Apollo Tyres.
Sydney Sixers sign new kit sponsor
Australian Big Bash League Twenty20 cricket team the Sydney Sixers has agreed a kit sponsorship deal with Japanese tyre manufacturer Toyo Tires.
Michelin renews MotoGP, maintains hold on motorsports
French tyre manufacturer Michelin has paid a single-digit percentage fee increase to extend its sponsorship and tyre supply agreement with MotoGP from 2019 to the end of the 2023 season.
Nascar renews long-running Goodyear partnership
North American stock car-racing series Nascar has extended its partnership with tyre manufacturer Goodyear.
Michelin extends association with World Endurance Championship
The World Endurance Championship motor-racing series has renewed its partnership with French tyre manufacturer Michelin.
Falken rolls on with Rugby Australia
Japanese tyre manufacturer Falken has extended its sponsorship deal with Rugby Australia, the country’s governing body for rugby union.