Travel & Tourism

Italian Serie A football club Sampdoria has agreed a short-term shirt sponsorship deal with tour operator Veratour.

Cycling holidays company Love Velo has entered into a partnership with the British Cycling governing body.

The Italian Football Federation (FIGC) has agreed a sponsorship deal with national train operator Trenitalia.

United Airlines has become the lead commercial partner for Baseball New Zealand.

Members of Spanish LaLiga football club Barcelona have approved sponsorship extensions with Qatar Airways and sportswear company Nike.

Transportation network company Uber has sealed partnerships with 16 of the NBA’s 30 teams for the North American basketball league’s 2016-17 campaign.

A host of sponsors have signed up to back Budapest’s bid to stage the summer Olympic and Paralympic Games in 2024.

NBA basketball team the Indiana Pacers has agreed a new sponsorship deal with Southwest Airlines, while rival franchises the Memphis Grizzlies and Boston Celtics have extended partnerships with telecommunications and technology services company C Spire and private jet company Sentient Jet, respectively.

The Golden State Warriors North American NBA basketball franchise has entered into a partnership with US-based United Airlines.

Kazakh electronics store chain Technodom and Air Astana, the national carrier of Kazakhstan, have signed up to support the 2017 Winter Universiade, which takes place next year in Almaty, the largest city in the country.

Japan Airlines has signed on as the title sponsor of the first PGA Tour-sanctioned golf event to be held in Japan.

French Top 14 rugby union club Montpellier has entered into a partnership with Hop!, a subsidiary of the Air France airline.

App-based taxi network Uber is consolidating its presence in sport by moving from single season to multi-year sponsorship deals with major US sports franchises and planning new deals with European sports partners.

English Premier League football club Liverpool has entered into a global partnership with Malaysia Airlines.

Etihad Airways, the national airline of the United Arab Emirates, has entered into a partnership with the Abu Dhabi Sports Council (ADSC).

Air Niugini, the national airline of Papua New Guinea, and telecommunications company Telikom PNG have signed up to support the 2016 Fifa U-20 Women’s World Cup youth-level national football team tournament that will take place in the Pacific nation later this year.