The Visit Orlando tourism board has entered into a wide-ranging partnership with the International Champions Cup pre-season football tournament, through which games will be staged in the US city in 2017 and 2018.
Visit Orlando will serve as the exclusive US tourism partner of the tournament under a multi-year deal, with the city to benefit from extensive broadcast and social media coverage and event exposure as part of the agreement.
Orlando will be promoted during all city matches of the tournament, while a Visit Orlando promotion for fans to win an authentic game ball from each ICC match will also be organised.
Orlando’s Camping World Stadium (pictured) will stage a ‘premier’ ICC match in 2017 and 2018, with details to be confirmed nearer the time.
Visit Orlando struck the deal with ICC organiser Relevent Sports, which is part of sports investment group RSE Ventures.
“Orlando is one of the premier destinations in the world for both tourism and sporting events, so partnering with Visit Orlando is an exciting opportunity for us,” Charlie Stillitano, chairman of Relevent Sports, said. “Adding another elite partner to our growing roster demonstrates how far the ICC has come in just four short years and that cities understand the global awareness and impact hosting an ICC game offers.
“Orlando is the top tourist destination in the United States, and the ICC is the premium football competition in the country, so we are preparing for a world-class match with an incredible atmosphere.”
This year’s ICC ran from July 22 to August 13, with games taking place in Australia, China, the US, Sweden, Scotland, Ireland and England.