Telecoms

The Ladies Professional Golf Association has agreed a sponsorship deal with US-based wireless phone provider Consumer Cellular.

US telco Boost Mobile has signed a partnership with the World Surf League that will focus on the Australian leg of the competition.

US telco Cox Communications has agreed a national sponsorship deal with the Drone Racing League (DRL).

The PGA Tour golf event in Fort Worth, Texas will be known as the Fort Worth Invitational this year after four companies agreed to support the tournament in the absence of outgoing title sponsor, speciality foods retailer Dean & DeLuca.

Internet services provider and pay-television operator Virgin Media has entered into a partnership with the British Paralympic Association (BPA).

The International Triathlon Union (ITU) has renewed its partnership with Nippon Telegraph and Telephone (NTT) and agreed a new deal with Japanese sportswear manufacturer Asics.

Esports organisation ESL has struck a new partnership with telco Vodafone and expanded a deal with online bookmaker Betway.

Major League Baseball has entered into a multi-year partnership with business communications company Mitel in a move designed to enhance the technology offering at ballparks.

Australian telco Optus has acquired naming rights to the aquatics centre that will host events during the upcoming Commonwealth Games in Australia’s Gold Coast region.

Spanish LaLiga football club Villarreal has signed a shirt sponsorship deal with Saudi mobile phone operator Jawwy, a subsidiary of telco STC.

The One Championship mixed martial arts series has agreed a sponsorship deal with telco Telenor Myanmar.

Formula One motor-racing team Sauber has entered into a partnership with Claro, a subsidiary of Latin American telco America Movil.

Telco Etisalat has been unveiled as a sponsor of two upcoming events organised by the Special Olympics, the movement that seeks to empower athletes with intellectual disabilities.

Saudi mobile phone operator Jawwy, a subsidiary of telco STC, has agreed a shirt sponsorship deal with Spanish LaLiga football club Levante.

Swiss telco Sunrise has entered into a partnership with the Swiss Olympic national governing body.

Football Malaysia, the organising body of club football competition in the country, has agreed a major sponsorship and media rights deal with Telekom Malaysia, an agreement it claims is the biggest to date in domestic sport.