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Virgin Media to support British Paralympic Association

Internet services provider and pay-television operator Virgin Media has entered into a partnership with the British Paralympic Association (BPA).

The deal will cover this year’s winter Paralympic Games in PyeongChang, South Korea, as well as the 2020 summer Paralympic Games in Tokyo, Japan.

Virgin Media will now serve as a top-tier ‘gold’ partner of the BPA and support athletes competing in both Games.

In addition, Virgin Media will work with the BPA on various initiatives to help shift people’s perceptions of disability and encourage more people to get involved with para-sport.