Telecoms
Gutierrez deal drives Telmex-Sauber renewal
Formula One motor racing team Sauber has announced an extension to its sponsorship agreement with Mexican telecommunications group Telmex.
Bell chimes in with Whitecaps extension
Canadian Major League Soccer team Vancouver Whitecaps has announced a multi-year sponsorship extension with its premier founding partner Bell.
Bakcell to sponsor Azerbaijan national team
Mobile phone operator Bakcell has agreed a sponsorship deal with the Association of Football Federations of Azerbaijan governing body to become a sponsor of the country’s national football team.
Huawei deal highlights AC Milan’s international potential
Chinese mobile phone brand Huawei is investing over €1.2m ($1.6m) per year in new sponsorship and marketing deals with six Italian Serie A football clubs, including AC Milan.
Claro aces title sponsorship of Rio Open
South American telecommunications company Claro has reached a deal to become the title sponsor of the inaugural Rio Open tennis event.
Telstra seals customer benefits deal with FFA
Telecommunications company Telstra has announced a partnership with Football Federation Australia to provide its customers with exclusive ticket offers for A-League matches.
Rogers expands Oilers partnership with naming rights to new arena
Canadian telecommunications company Rogers has reached a deal with Rexall Sports Corporation and Edmonton Oilers for the naming rights to the NHL ice hockey team’s new arena.
Safaricom connects with Nairobi sports venues
Kenyan telecommunications company Safaricom has agreed a two-year naming rights deal for the Moi International Sports Centre Kasarani, which is located in the Kenyan capital of Nairobi.
Sochi 2014 connects with Rostelecom for Paralympics
Russian telecommunications company Rostelecom has signed an agreement to become the telecommunications partner of the Sochi 2014 Paralympic winter Games.
AT&T tees up Pebble Beach Pro-Am extension
US telecommunications company AT&T has reached a deal with golf’s PGA Tour for a 10-year renewal of its title sponsorship of the Pebble Beach National Pro-Am tournament.
Vodafone signs on for three more years with FNRL
Fiji National Rugby League has extended its commercial agreement with telecommunications company Vodafone Fiji for a further three years.
O2: Interview with Gareth Griffiths, head of sports sponsorship for O2 UK
Telecommunications company O2 is focusing its entire UK sponsorship efforts on its relationship with England Rugby and its Priority Sports programme.
AT&T to aid Red Bull Racing’s adaption to new F1 era
Formula One team Red Bull Racing has extended its sponsorship deal with US telecommunications firm AT&T into the 2014 season.
Saudi Telecom enhances partnership with United
Telecommunications company Saudi Telecom has struck a five-year extension to its sponsorship agreement with English Premier League football club Manchester United.
Real Madrid extends connection with Saudi Telecom
Spanish Liga football club Real Madrid has signed a five-year extension to its sponsorship deal, from 2013-14 to 2017-18, with Saudi Telecom.
NBA’s Magic firms up sponsorship portfolio for new season
NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.
AC Milan connects with Huawei
Chinese telecommunications company Huawei has signed a three-year sponsorship deal with Italian Serie A football team AC Milan.
United’s biggest telecoms deal halves in value
Manchester United’s biggest regional sponsorship deal, with Saudi Telecom Company, is understood to have fallen in value by half when it was renewed this summer.