Telecoms
Telstra targeting extension of long-running NRL partnership
Australian telecommunications company Telstra has rejected reports it could end its long-running naming rights sponsorship of rugby league competition the NRL, stating it is instead in talk over extending the deal.
KHL seals commercial partnerships
The Kontinental Hockey League has unveiled a series of commercial partners ahead of the start of the European ice hockey tournament today (Monday).
Telenet leverages passion for cyclo-cross in Belgium
Belgian pay-television broadcaster Telenet has signed this month as a sponsor of the UCI Cyclo-cross World Cup in 2015-16 and as the event’s title sponsor, from 2016-17 to 2019-20, in a deal that gives Telenet extensive broadcast rights to the series.
Stadium technology the focus of Bayern-Deutsche Telekom extension
German Bundesliga champion Bayern Munich has agreed a long-term extension to its shirt sponsorship deal with Deutsche Telekom.
Southampton connects with NIX Communications
English Premier League football club Southampton has entered into an official partnership with telecommunications business NIX Communications.
Jamaican athletics connects with telco partners
Merged telecommunications providers Lime and Flow have sealed a sponsorship agreement with the Jamaica Athletics Administrative Association.
SFR connects with France’s FFBB and LNB
French telecommunications company SFR has agreed a long-term sponsorship agreement with the French Basketball Federation (FFBB) and French Basketball League (LNB).
MTN to end backing of African cycling team
South African telecommunications company MTN has confirmed it is to end its title sponsorship of the MTN-Qhubeka Professional Continental cycling team at the end of the 2015 season.
Huawei says onside with Ajax Cape Town
Chinese telecommunications company Huawei has taken up its option for a second season as shirt sponsor of South African Premier Soccer League team Ajax Cape Town.
Jio Chat connects with Pro Kabaddi League champion
Communications company Reliance has reached an agreement for its instant messaging application Jio Chat to be the principal sponsor of Indian Pro Kabaddi League champion Jaipur Pink Panthers.
Connecticut Sun joins WNBA’s jersey sponsorship set
WNBA basketball team Connecticut Sun has signed a multi-year deal to make locally based telecommunications company Frontier Communications its marquee sponsor.
Vodafone set to oust Three as IRFU’s main sponsor – report
Telecommunications company Vodafone is set to replace rival Three as the main sponsor of the Irish Rugby Football Union, according to The Herald.
Ulster Rugby connects with BT extension
UK telecommunications company BT has opted to extend its partnership with Irish Pro12 rugby union team Ulster Rugby.
T-Mobile takes on MLB All-Star Game rights
Telecommunications company T-Mobile USA has expanded its partnership with Major League Baseball to become the first-ever presenting sponsor of the MLB All-Star Game.
Yezz dials up extension to Bordeaux shirt deal
American mobile phone manufacturer Yezz has agreed a two-year extension to its shirt sponsorship deal with French Ligue 1 football team Girondins de Bordeaux.
Orange dominates French rugby with Top 14 renewal
French mobile phone operator Orange has renewed its main partner deal with Top 14, French club rugby’s premier league, for four years from 2015-16 to 2018-19.
Oxigen seals South Africa T20 deal
Oxigen, an India-based associate brand of telecommunications company Blue Label, has expanded an agreement to sponsor the South Africa Twenty20 cricket team.