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Ulster Rugby connects with BT extension

UK telecommunications company BT has opted to extend its partnership with Irish Pro12 rugby union team Ulster Rugby.

The new agreement will run for four years, from 2015-16 through to the end of 2018-19.

Under the deal, BT branding will continue to appear on players’ jersey sleeves during European Rugby Champions Cup, Pro12 and friendly matches.

BT will also retain its role as the official communications partner of Ulster while it will continue to benefit from a brand presence inside the club’s Kingspan Stadium home ground.