American mobile phone manufacturer Yezz has agreed a two-year extension to its shirt sponsorship deal with French Ligue 1 football team Girondins de Bordeaux.
Having initially partnered with Bordeaux for the 2014-15 season, Yezz has now committed to the 2015-16 and 2016-17 campaigns. Under the deal, brokered by the Infront Sports & Media agency, Yezz will continue to have branding on the back of Bordeaux’s shirts.
As a leader in mobile telephony across Latin America, Yezz is seeking to further strengthen its presence in Europe and Africa.
Robert Schiano, director general of Yezz Europe, said: “After a great collaboration last season, we are proud to continue the adventure with a club as prestigious and popular as FC Girondins Bordeaux, sharing the same values and commitment. The Yezz brand has confirmed its determination to quickly develop its consumer reputation and become a major player in the mobile phone market.”