French telecommunications company SFR has agreed a long-term sponsorship agreement with the French Basketball Federation (FFBB) and French Basketball League (LNB).
The deal is for five years and establishes SFR as an official partner of the FFBB and LNB.
SFR will activate the sponsorship through in-store promotions and through online and social media platforms.
Financial details were not disclosed.
The commercial agreement with SFR runs alongside the FFBB and LNB’s new broadcast rights agreement with basic-tier television operator Ma Chaîne Sport, which is also for a term of five years.