Telecoms & Media
Serie A generating €26m per year from sponsorship
Serie A, Italy’s top football league, is understood to earn about €26m ($35.3m) per year from central sponsorship revenue, more than eight times the amount earned by the Italian second tier, Serie B.
Airtel kicks off I-League partnership
Telecommunications operator Airtel has reached an agreement to become the title sponsor of the I-League, India’s top football competition.
Baskets Bonn reconnects with long-time partner Deutsche Telekom
Telecommunications firm Deutsche Telekom has signed a three-year extension to its long-running title sponsorship agreement with German Basketball Bundesliga (BBL) club Telekom Baskets Bonn.
BlackBerry pushes BBM through Mercedes partnership
Smartphone manufacturer BlackBerry has adapted its sponsorship agreement with the Mercedes Formula One team to promote its BlackBerry Messenger (BBM) service.
BCCI on lookout for new sponsor as Airtel ends partnership
The marketing committee of the Board of Control for Cricket in India has called a meeting for today after telecommunications operator Airtel opted against renewing its title sponsorship agreement for domestic series.
Dortmund signs off on Huawei partnership
Borussia Dortmund has entered into a partnership with Chinese telecommunications firm Huawei, with the agreement set to boost connectivity within the Bundesliga football giant’s Signal Iduna Park.
Huawei scores Wellington Phoenix deal
A-League football team Wellington Phoenix has reached a three-year deal with Huawei to make the Chinese telecommunications company its principal partner.
BlackBerry deal a good call for Hamburg
German Bundesliga football club Hamburg SV has entered into a commercial agreement with smartphone manufacturer BlackBerry.
C Spire lands title rights for Champions Tour’s MGRC
Wireless communications company C Spire has signed a three-year deal to be the presenting sponsor of the Mississippi Gulf Resort Classic (MGRC) on golf’s Champions Tour.
PSG scores Ooredoo partnership
French Ligue 1 football club Paris Saint-Germain has signed a six-year sponsorship deal with Ooredoo, an agreement that will grant the Qatari telecommunications firm branding on the club’s shirt and naming rights to its training ground.
Formula E steps up preparations with DHL and Qualcomm deals
Formula E has signed multi-year agreements making DHL and Qualcomm official founding partners of the new electric-powered motor-racing championship.
T-Mobile connects with Austrian FA
Telecommunications provider T-Mobile has reached a deal to become an official partner to the Austrian Football Association (OFB).
AT&T & US Olympic Committee
Fiba World Cup 2014 to earn over €10m from sponsors
Sponsorship revenue for the 2014 Fiba Basketball World Cup in Spain has passed the €10m ($13.4m) mark after the two most recent National Supporter deals, with private healthcare service Sanitas and mobile operator Vodafone Spain.
NGM scores top sponsor deal for Serie B
Telecommunications company New Generation Mobile has agreed a deal to become a top sponsor of the Italian Serie B second-tier football competition for the 2013-14 season.
Besiktas confirms major Vodafone deal
Turkish Super Lig football club Besiktas has finalised a 15-year shirt sponsorship and stadium naming rights deal, from 2014-15 to 2028-29, with telecommunications company Vodafone.
UCI WorldTour mainstay to fold after sponsorship blow
UCI WorldTour cycling team Euskaltel-Euskadi has confirmed it will disband at the end of the 2013 season after having failed to secure a secondary sponsor for the 2014 campaign.
Good call for West Ham as Lycamobile reconnects
English Premier League football club West Ham United has agreed a two-year extension to its partnership with low-cost international mobile call provider Lycamobile.