PSG scores Ooredoo partnership

French Ligue 1 football club Paris Saint-Germain has signed a six-year sponsorship deal with Ooredoo, an agreement that will grant the Qatari telecommunications firm branding on the club’s shirt and naming rights to its training ground.

The contract with the reigning Ligue 1 champion takes effect immediately and will run through to 2018.

The Ooredoo logo will appear on the backs of PSG team shirts and on the sleeves of its training kit, along with at the team’s Parc des Princes stadium on the pitch side LED system.

The team’s training complex Camp des Loges will also be renamed the Ooredoo Training Center under the terms of the deal.

A major focus of the agreement will be the development of youth and community support, as Ooredoo and Qatari-owned PSG will launch a community coaching programme across Ooredoo's footprint in the Middle East, North Africa, and Southeast Asia that will include football clinics for young people.

Ooredoo, which changed its name from Qtel earlier this year, is currently rolling-out its new brand throughout its key markets.