Telecoms & Media

Brazilian telecommunications company Oi has sealed a deal to become the presenting sponsor of the NBA Global Games Rio 2014 basketball match.

Italian Serie A football team Cagliari has agreed shirt sponsorship deals with banking group Intesa Sanpaolo and telecommunications company Tiscali.

Telecommunications company Telecom Italia has renewed its partnership with the MotoGP World Championship through 2016 to include title sponsorship of the motorcycling series’ San Marino race.

Chinese telecommunications company Huawei has agreed a sponsorship deal with the Lithuanian Basketball Federation (LKF).

Australian telecommunications company Amcom has signed up as the new joint principal partner of the Perth Scorchers, the reigning champion of the Big Bash League Twenty20 cricket competition.

American communications company CenturyLink has reached a three-year deal to become an official partner of the Denver Broncos, effective from the 2014 NFL American football season.

Football Federation Australia has reached an agreement for telecommunications company Telstra to be the front-of-shirt sponsor when its A-League All Stars play Italian Serie A champion Juventus at Sydney’s ANZ Stadium on August 10.

The Pyeongchang 2018 Organising Committee (Pocog) for the 2018 Winter Olympic Games has raised its revenue target for domestic sponsorships for the Games following its first deals.

Scandinavian telecommunications company TeliaSonera has secured a seven-year stadium naming rights deal with Danish Superliga football club FC Copenhagen.

Telecommunications company KPN has signed up as an official partner of the Eredivisie, the top division of football in the Netherlands.

German Bundesliga side Schalke 04 has become the latest top European football club to enter into a partnership with Chinese telecommunications company Huawei.

Polish mobile phone network Plus is to become a sponsor of the International Volleyball Federation’s (FIVB) 2014 World Championship, which will take place in the country later this year.

Azerbaijani mobile operator Nar Mobile has signed up as the first national partner for the inaugural edition of the European Games, which will be staged in Baku next year.

PyeongChang 2018 has signed up its first domestic sponsor for its staging of the winter Olympic Games by agreeing a deal with telecommunications company KT.

Singaporean telecommunications company SingTel has signed up as a sponsor of the 2015 Southeast Asian (SEA) Games, with its S$15m (€8.8m/$12m) deal representing the biggest financial commitment to date for the country’s staging of the multi-sport event.

The Bahamas’ partly government-owned telecommunications company BTC has reached an agreement to return as title sponsor of Bahamas Athletics’ Junior and Senior National Track and Field Championships.