Big Bash champion signs up new principal partner

Australian telecommunications company Amcom has signed up as the new joint principal partner of the Perth Scorchers, the reigning champion of the Big Bash League Twenty20 cricket competition.

Amcom’s logo will feature on the players’ shirts for home and away matches for the 2014-15 BBL season.

Amcom chief operating officer Michael Knee said: “We see the Perth Scorchers sponsorship as an excellent opportunity to reinforce and build our national brand and speak to a national audience.”