Telecoms & Media
Jio Chat connects with Pro Kabaddi League champion
Communications company Reliance has reached an agreement for its instant messaging application Jio Chat to be the principal sponsor of Indian Pro Kabaddi League champion Jaipur Pink Panthers.
Connecticut Sun joins WNBA’s jersey sponsorship set
WNBA basketball team Connecticut Sun has signed a multi-year deal to make locally based telecommunications company Frontier Communications its marquee sponsor.
Vodafone set to oust Three as IRFU’s main sponsor – report
Telecommunications company Vodafone is set to replace rival Three as the main sponsor of the Irish Rugby Football Union, according to The Herald.
Ulster Rugby connects with BT extension
UK telecommunications company BT has opted to extend its partnership with Irish Pro12 rugby union team Ulster Rugby.
T-Mobile takes on MLB All-Star Game rights
Telecommunications company T-Mobile USA has expanded its partnership with Major League Baseball to become the first-ever presenting sponsor of the MLB All-Star Game.
Yezz dials up extension to Bordeaux shirt deal
American mobile phone manufacturer Yezz has agreed a two-year extension to its shirt sponsorship deal with French Ligue 1 football team Girondins de Bordeaux.
Orange dominates French rugby with Top 14 renewal
French mobile phone operator Orange has renewed its main partner deal with Top 14, French club rugby’s premier league, for four years from 2015-16 to 2018-19.
Oxigen seals South Africa T20 deal
Oxigen, an India-based associate brand of telecommunications company Blue Label, has expanded an agreement to sponsor the South Africa Twenty20 cricket team.
Uefa rises as Fifa falls
Shaw Communications reconnects with Champions Tour event
Canadian telecommunications company Shaw Communications has extended its title sponsorship of the Shaw Charity Classic golf tournament on the Champions Tour.
LNR renews partnerships for Top 14
The Ligue Nationale de Rugby, which operates rugby union’s Top 14 club competition in France, has renewed partnership deals with Orange, Land Rover and Gedimat for the top domestic division.
Digicel connects with City Football Group
Telecommunications company Digicel has secured a multi-year partnership with English Premier League team Manchester City and its affiliated Major League Soccer franchise New York City FC.
Oi joins World Surf League, Samsung recommits
Brazil-based telecommunications brand Oi has become title sponsor this year’s Rio Open on the World Surf League’s (WSL) Championship Tour.
BCB calls up Robi Axiata as main sponsor
The Bangladesh Cricket Board has reached an agreement for telecommunications operator Robi Axiata to serve as the main sponsor of its national team.
Corinthians on board with 99Taxis deal
99Taxis, a mobile phone application that allows people to locate nearby taxis, has expanded its presence in Brazil’s Campeonato Brasileiro top-tier football club competition by entering into a partnership with Corinthians.
Xperia brand to be showcased as Sony nets Champions League extension
Sony Computer Entertainment Europe has today (Thursday) extended its top-tier sponsorship agreement for the Uefa Champions League club football competition.
Sprint renews Concacaf Gold Cup sponsorship
Telecommunications company Sprint has extended its sponsorship of the Gold Cup, the biennial national team tournament operated by the Confederation of North, Central America and Caribbean Association Football (Concacaf).
Rogers seals renewal for Canadian tennis showpiece
Canadian telecommunications company Rogers has secured a long-term extension to its title sponsorship of the Rogers Cup tennis tournaments.