Telecoms & Media
Santos secures stronger connection with shirt sponsor
Campeonato Brasileiro Serie A football club Santos has renewed its shirt sponsorship deal with Brazilian conglomerate Grupo Algar.
Malaysian FA extends with main sponsor, adopts new name for national team
The Football Association of Malaysia has agreed a five-year extension to its partnership with telecommunications company Telekom Malaysia.
VoIP Defender signs up as title sponsor for World Curling Junior Championships
Business communications and networking firm VoIP Defender has agreed a deal to become title sponsor of the World Curling Federation’s 2016 World Junior Championships.
Standing out in crowded South African telecoms marketplace
Rugby union is an increasingly attractive proposition to South African telecoms companies because of its ABC1 audience that can afford subscriptions fees for pay-television platforms. Rugby union is broadcast exclusively on pay-television in South Africa. This audience has led to a crowded sponsorship marketplace.
Data at centre of Vodacom Super Rugby renewal
An increased digital media component was central to African telecoms group Vodacom’s title sponsorship renewal of Super Rugby.
PyeongChang 2018 sponsor backs national luge federation
Telecommunications company KT has entered into a partnership with the Korean Luge Federation ahead of its home winter Olympic Games in 2018.
Huawei keeps on running with Madrid Marathon
Chinese telecommunications company Huawei has extended its backing of the Madrid Marathon.
Liverpool connects with Skype
Online communications platform Skype has entered into a global partnership with English Premier League football club Liverpool.
LFP links up with HTC in France
The French Football League (LFP) has agreed a partnership with technology company HTC.
Smartphone firm backs local NBA franchise
US smartphone and accessories manufacturer NUU Mobile has entered into a partnership with NBA basketball franchise the Minnesota Timberwolves.
T-Mobile lands naming rights for new Las Vegas arena
Telecommunications company T-Mobile has landed the naming rights to a new sports and entertainment arena scheduled to open later this year in the US city of Las Vegas.
Melbourne Stars move swiftly to dial up Optus as new main partner
Australian Big Bash League cricket franchise the Melbourne Stars has named telecommunications firm Optus as its new principal partner.
Vodacom extends Super Rugby ties under fresh SARU deal
Telecommunications company Vodacom has extended its long-running partnership with the South African Rugby Union, the sport’s governing body in the country.
Mobinil seals LaLiga partnership
Mobinil, a division of telecommunications company Orange, has sealed a partnership with LaLiga, which operates the top two football divisions in Spain.
AOC dials up Optus as major sponsor
The Australian Olympic Committee has entered into a 10-year partnership with telecommunications firm Optus.
Ferencvaros connects with new shirt sponsor
Hungarian telecommunications company Magyar Telekom has agreed a deal to become the main sponsor of Ferencváros, which plays in the top-tier Hungarian League club football competition.
ZTE steps up Carlton partnership
AFL Aussie rules football club Carlton has enhanced its partnership with telecommunications company ZTE.
Huawei bolsters sports portfolio with Ottawa Senators deal
Chinese telecommunications company Huawei has signed its latest sports sponsorship deal after agreeing a partnership with NHL ice hockey franchise the Ottawa Senators.