T-Mobile lands naming rights for new Las Vegas arena

Telecommunications company T-Mobile has landed the naming rights to a new sports and entertainment arena scheduled to open later this year in the US city of Las Vegas.

The 20,000-seat venue, which will take on the official title of the T-Mobile Arena, is set to stage boxing, UFC mixed martial arts, ice hockey and basketball events, along with major concerts.

T-Mobile customers will be granted fast-track entrance to events at the arena as part of the multi-year deal. Customers will also be given the chance to win various VIP experiences, seat upgrades and pre-sale tickets. In addition, the T-Mobile Arena will feature a number of charging stations on the concourse, which will be available for use by all spectators.

The T-Mobile Arena is also the proposed home for a potential NHL ice hockey expansion team. The Las Vegas Hockey Vision group has explored the possibility of securing an NHL franchise in the city and sees the arena as an ideal home venue. Las Vegas is battling against Quebec City for the potential new team.

As well as the aforementioned sporting events, various music concerts have already been pencilled in at the arena. US rock band The Killers are set to perform on the venue’s opening night on April 6.

T-Mobile’s naming rights agreement was negotiated by AEG Global Partnerships. The arena will have a limited number of exclusive founding partners which already include Coca-Cola, Cox Business, Toshiba American Business Solutions and Schneider Electric.