Santos secures stronger connection with shirt sponsor

Campeonato Brasileiro Serie A football club Santos has renewed its shirt sponsorship deal with Brazilian conglomerate Grupo Algar.

As part of the deal, Algar’s branding will feature on the back and near the neckline of the club’s playing jerseys during the 2016 Serie A season. It had previously occupied the space on the shoulder.

In addition, Grupo Algar has been granted the naming rights to the club’s press room and will also receive advertising exposure during press conferences.

Algar has committed to a longer-term deal after initially partnering with Santos for the conclusion of the 2015 Serie A season.