Smartphone firm backs local NBA franchise

US smartphone and accessories manufacturer NUU Mobile has entered into a partnership with NBA basketball franchise the Minnesota Timberwolves.

The company, which is based in Minnesota, will sponsor the Timberwolves for the remainder of the 2015-16 NBA season. The full length of the deal was not disclosed.

As part of the agreement, NUU Mobile will be responsible for organising in-game entertainment during the club’s home fixtures. The company will also plan product giveaways and promotions.

In addition, NUU Mobile will promote the club and its players on social media.

“Our specialty is to accept challenges, and we are young and tremendously ambitious,” NUU Mobile chief executive Danny Sit said.