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Mobinil seals LaLiga partnership

Mobinil, a division of telecommunications company Orange, has sealed a partnership with LaLiga, which operates the top two football divisions in Spain.

Under the deal, Mobinil becomes LaLiga’s official mobile operator in Egypt for three seasons, from 2015-16 to 2017-18.

Mobinil will offer its customers the latest news and content from LaLiga clubs through special packages via its 1111 service.

Adolfo Bara, LaLiga’s general director of marketing and sales, said that the agreement marked the “first ever deal with a telecommunications partner outside of Spain and the first three-year partnership in the Middle East and North Africa.”