Sporting Goods

British tennis’ governing body, the Lawn Tennis Association, has announced a four-year extension to its partnership with tennis equipment brand Babolat.

Sportswear brand Asics has agreed a deal to become the first title sponsor of the Greater Manchester Marathon.

This month’s issue of Sports Sponsorship Insider debunks the myth that everything Manchester United’s commercial team touches turns to gold. W

German sportswear giant Puma has ended its contract with the South African Football Association amid match-fixing allegations concerning its national team.

British tennis’ governing body, the Lawn Tennis Association, has announced an enhanced four-year extension to its commercial partnership with sportswear giant Nike.

Italian Serie A football club AC Milan has agreed a 10-year extension to its long-running kit partnership with Adidas.

Japanese sports equipment company Mikasa has extended its contract as the official ball partner of the Germany Volleyball League (DVL) by a further three years.

The Australian Rugby Union has announced sportswear brand Asics as the kit supplier to its national teams from 2014.

Hummel has agreed a three-year extension to its commercial partnership with the German Handball Bundesliga competition.

Athletics superstar Usain Bolt has maintained his long-standing connection to Puma by extending his endorsement deal with the German sportswear giant through and beyond the 2016 Olympic Games in Rio de Janeiro.

German sportswear giant Adidas has reached a three-year sponsorship agreement with the Milan Marathon.

KooGa has agreed a three-year extension to its long-term kit partnership deal with AFL Australian rules club Western Bulldogs.

The International Cycling Union (UCI) has agreed a two-year extension to its partnership contract with Santini Maglificio Sportivo for the production of its official jerseys.

English county cricket team Yorkshire has announced a three-year kit manufacturing deal with Puma.

Sportswear company Kukri has agreed to extend its partnership with Irish Pro 12 rugby union club Ulster for a further five years through to the 2018-19 season.

The British Paralympic Association has extended its sponsorship agreement with German sportswear brand Adidas until the end of 2016.