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Adidas to replace Nike as Juventus kit partner

Italian Serie A football club Juventus has signed a six-year kit deal with Adidas in an agreement that is set to commence from the 2015-16 season.

The German sportswear company will replace rival Nike in the role, with its contract set to run through to the end of the 2021-22 campaign.

The deal is worth a total of at least €175.5m ($238.7m) over the term of the agreement, but Juventus said that further payments could be made.

“Adidas will be the technical sponsor of all Juventus teams for a fixed consideration of €139.5m over the six-year term,” the club said on the Italian stock exchange. “The consideration does not include the value of Adidas products that will be annually supplied to the club or the programme of performance related incentives and bonuses available to the club.”

The Turin giant added: “Adidas will manage all Juventus’ licensing and merchandising activities for a fixed consideration of €6m per annum. The club may also benefit from additional royalty payments upon exceeding a threshold of sales.”

Juventus is the defending Serie A champion and currently lies third in the table.