Adidas retains BPA partnership

The British Paralympic Association has extended its sponsorship agreement with German sportswear brand Adidas until the end of 2016.

Under the deal, Adidas will supply kit to Paralympics GB for the Sochi 2014 and Rio 2016 Paralympic Games.

The partnership is the ninth Adidas has signed with the BPA, following on from the success of the London 2012 Paralympic games, and comes as a boost to the manufacturer a week after UK Athletics elected to end its co-operation with the firm to make rival Nike its official sportswear provider in a seven-year deal.

Adidas sits alongside BP, BT, Deloitte, EDF Energy, Hogan Lovells, Mondelez International, Nissan and Sainsbury’s on the BPA’s roster of official partners.