Sporting Goods
IMMAF signs equipment partner for European Championships
The International Mixed Martial Arts Federation (IMMAF) has agreed a deal for sportswear and equipment provider Greenhill to become an official partner of its 2015 European Open Championships of Amateur MMA.
Western Force converts BLK extension
Australian Super Rugby franchise Western Force has renewed its partnership with sportswear manufacturer BLK.
Schelde Sports to continue to aid 3×3 development for Fiba
The International Basketball Federation (Fiba) has extended its partnership with sports equipment provider Schelde.
Duke Athletics seals long-term Nike extension
The Duke Athletics division of US college Duke University has agreed a 12-year extension to its partnership with the sportswear giant Nike.
University of Wisconsin-Madison switches from Adidas to Under Armour
Sportswear company Under Armour has signed a long-term partnership with the University of Wisconsin-Madison’s Badgers intercollegiate sports teams.
Ironman kits out with new apparel sponsor
The Ironman triathlon series has agreed a three-year partnership with Zoot Sports, an apparel company specialising in running and triathlon products.
New LPGA event to tee off with Volvik
Korean golf ball manufacturer Volvik has stepped up its backing of the Ladies Professional Golf Association (LPGA) by agreeing to title sponsor a new tournament on its 2016 calendar.
Eredivisie nets extension with ball partner
The Dutch Eredivisie football league has renewed its partnership with Derbystar, its official match-ball provider.
Auburn Tigers extend with Under Armour
US sportswear provider Under Armour has signed a long-term extension to its partnership with Auburn University's Tigers intercollegiate sports teams.
Nike extends NWSL backing
The North American National Women’s Soccer League has extended its partnership with US sportswear manufacturer Nike.
Cervélo to title sponsor women’s pro cycling team
Racing bicycle frames manufacturer Cervélo has struck a deal to become title sponsor of the Bigla Pro Cycling women’s professional team.
Australian Open strings up with Yonex
The Australian Open tennis tournament has named Japanese sports equipment manufacturer Yonex as a new commercial partner.
French ice hockey league secures first national partner
French mobile ice rink and equipment supplier Synerglace has struck a deal to become the first-ever national partner of Ligue Magnus, the country’s top division of ice hockey.
ISL’s Pune City extends Adidas partnership
Indian Super League football franchise Pune City has extended its partnership with German sportswear manufacturer Adidas.
Cardiff unveils new partnerships
The Cardiff Blues Welsh Pro12 rugby union club has secured partnership deals with commercial property specialist Cooke & Arkwright and the sportswear brand CEP.
Fina secures long-term sponsorship extensions
Fina, the global governing body of aquatic sports, has sealed long-term extensions to sponsorship deals with Duraflex and Malmsten.
No World Cup fallout as adidas renews with Spain
Its renewed deal with sporting goods manufacturer adidas means that the Spanish Football Association’s (RFEF) sponsorship revenue will continue to climb despite the national team’s early exit from the 2014 World Cup.
Canterbury extends with RFU before 2015 RWC
The Rugby Football Union (RFU) has negotiated a four-year extension to its Official England Kit Supplier deal with the rugby footwear and apparel specialists Canterbury.