Sporting Goods
Handball Bundesliga nets new ball partner
Sports equipment manufacturer Select has agreed a deal to become the new official ball partner of Germany’s top-tier Handball Bundesliga club competition.
Sponsors sign on as AFL women’s league debuts
Aussie rules football league the AFL has agreed a new partnership with sporting goods and equipment retailer Rebel as its new women’s competition commenced today (Friday).
KAP7 makes a splash with LEN partnership
The Ligue Européenne de Natation, governing body for swimming in Europe, has agreed a multi-year partnership with water polo equipment specialist KAP7.
Extreme Sailing Series lands apparel partner
Marine apparel manufacturer Zhik has entered into a partnership with the Extreme Sailing Series.
AFL’s Crows replace BLK with ISC
AFL Aussie rules football team the Adelaide Crows has agreed a kit partnership with Australian sportswear manufacturer ISC.
UEC signs apparel partner
Italian cycling wear manufacturer Alé has entered into a partnership with the European Cycling Union (UEC).
TYR Sport dives in for USA Swimming renewal
US swimming and triathlon apparel brand TYR Sport has extended its partnership with the USA Swimming national governing body.
Umbro adds Avaí to Brazilian football portfolio
UK sportswear manufacturer Umbro has agreed a kit supplier partnership with Campeonato Brasileiro Serie A football club Avaí.
New partner climbs on board with IFSC
Canadian climbing holds manufacturer Force Climbing has entered into a partnership with the International Federation of Sport Climbing.
Swimming Australia replaces long-serving Speedo with Arena
The Swimming Australia national governing body has entered into a partnership with Italian swimwear brand Arena.
Brazilian Volleyball Confederation signs new kit partner, lands Delta deal
The Brazilian Volleyball Confederation (CBV) has agreed partnerships with Japanese sportswear manufacturer Asics and Delta Air Lines.
Nike to aid Brazilian basketball development with LNB deal
Brazil’s National Basketball League (LNB) has entered into a partnership with US sportswear giant Nike.
Lions become latest AFL team to find BLK replacement
US sportswear brand Majestic Athletic has agreed a kit partnership with AFL Aussie rules football team the Brisbane Lions.
Argentinian Basketball Confederation swaps Kappa for Nike in new kit deal
The Argentinian Basketball Confederation (CABB) has agreed a four-year kit deal with US sportswear firm Nike.
Uniqlo extends backing of Wheelchair Tennis Tour
Japanese apparel brand Uniqlo has reached an agreement with the International Tennis Federation to extend its title sponsorship of the Wheelchair Tennis Tour.
Melbourne FC seals extension with New Balance
US sportswear company New Balance has renewed its partnership with AFL Aussie rules football team Melbourne FC.
Trek-Segafredo gets kitted out with new partner
UCI WorldTour cycling team Trek-Segafredo has unveiled sportswear manufacturer Sportful as its new kit partner.
NBL nets extension with apparel partner
The Australian National Basketball League club competition has extended its partnership with US sportswear manufacturer Mitchell & Ness.