Lions become latest AFL team to find BLK replacement

US sportswear brand Majestic Athletic has agreed a kit partnership with AFL Aussie rules football team the Brisbane Lions.

Majestic has signed a four-year deal to serve as the Lions’ official kit partner for the 2017 to 2020 seasons. The company will supply the team’s playing and performance apparel, as well as the club’s retail apparel range.

The Lions had initially agreed to team up with Majestic from 2018 but the partnership will commence immediately.

The deal brings to an end the Lions’ association with sportswear company BLK, whose parent company, World Rugby Specialists Group, entered into receivership in November.

BLK has recently seen similar partnerships with fellow AFL teams Richmond, Western Bulldogs and St Kilda come to an end.

Majestic is the official on-field uniform supplier for all 30 Major League Baseball teams and also supplies sports apparel for the NFL American football league, the NBA basketball league and the NHL ice hockey league.