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New partner climbs on board with IFSC

Canadian climbing holds manufacturer Force Climbing has entered into a partnership with the International Federation of Sport Climbing.

The deal, the length of which was not disclosed, names Force Climbing as a main partner of the IFSC in the holds category.

Force Climbing will have a presence at IFSC events and activities throughout the year. The company will also benefit from exposure on the IFSC’s social media channels.

Sport climbing’s profile has grown considerably in recent years, and last August the International Olympic Committee confirmed it would be added to the programme of events for the Tokyo 2020 summer Olympic Games.

IFSC marketing and communications director Anne Fuynel said: “With the inclusion in Tokyo 2020 Olympic Games sport program, sport climbing has been recognised for its innovative, dynamic and youth assets. These values are definitely in line with the ones of our new partner and we are happy to share this journey with such an innovative brand.”

Sport climbing will be joined by baseball/softball, karate, surfing and skateboarding as additional sports at Tokyo 2020.