Sporting Goods
Yonex ties up Australian Open extension
Japanese sports equipment manufacturer Yonex has agreed a multi-year extension to its partnership with tennis grand slam the Australian Open
Musto to kit out Clipper Race
Sailing’s Clipper Race has agreed a new partnership with technical apparel, accessories and footwear brand, Musto.
Kaepernick advert leads to ‘record engagement’ with Nike brand
Nike's calculated gamble on its use of controversial NFL quarterback Colin Kaepernick in its Just Do It marketing campaign has driven "record engagement" with the brand on social media.
Champions League first, then the world for PSG and Jordan Brand
Paris St-Germain and the Jordan Brand formally announced their highly-anticipated new collaboration on Thursday ahead of next week's Champions League group stage
Jordan Brand’s PSG play mixes football and lifestyle
Nike’s Jordan Brand will attempt to migrate its lifestyle brand to football with its first ever football club collection.
“If it doesn’t work for them, Nike’s not doing it, right?”
David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.
All upside for NFL from ‘win-win’ Nike-Fanatics deal
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.
Argentina cashes in on regional partnerships with Chinese brands
The Argentine Football Association added over $1m (€0.9m) in new sponsorship revenue ahead of the 2018 World Cup, striking its first regional partnerships with a quartet of Chinese brands.
NBA to remove footwear colour restrictions
The NBA is removing all colour restrictions on shoes for the first time in league history, a move that is likely to be a boon for footwear manufacturers
‘CR7 effect’ may ease political pressure on Serie A sponsorships
Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons.
New Balance gets on F1 grid with esports series rights
Footwear and apparel brand New Balance has signed as the Presenting Partner of the F1 Esports Series – one of the key innovations introduced by Formula One owners Liberty Media to attract a younger audience t…
CSA deal embeds New Balance in South African cricket
PROJECT DETAILS
Sponsorship title: New Balance, Official Technical Kit Partner to Cricket South Africa and the Proteas
Duration of sponsorship: 2015-2020
Puma partners with European handball champion
French Ligue Nationale de Handball Division 1 team Montpellier has signed a kit supplier deal with German sportswear manufacturer Puma
Team LottoNL-Jumbo extends with bike partner
International Cycling Union (UCI) WorldTour cycling outfit Team LottoNL-Jumbo has signed a multi-year extension to its sponsorship deal with racing bikes manufacturer Bianchi.
BMC switches UCI WorldTour allegiance to Dimension Data
Swiss bike manufacturer BMC has agreed a sponsorship deal with UCI WorldTour cycling outfit Team Dimension Data for Qhubeka
Peak partners with Belgian Olympic Committee
Chinese sportswear manufacturer Peak has entered into a partnership with the Belgian Olympic Committee
Dynamo Kyiv signs kit partnership with New Balance
Ukrainian Premier League football club Dynamo Kyiv has named US sportswear manufacturer New Balance as its new kit supplier.
Asics steps up backing of para sport with IPC deal
The International Paralympic Committee has unveiled Japanese sportswear manufacturer Asics as an official supplier.