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Peak partners with Belgian Olympic Committee

Chinese sportswear manufacturer Peak has entered into a partnership with the Belgian Olympic Committee.

The two-year partnership covers this year’s Youth Olympic Games in Buenos Aires, Argentina, next year’s European Games in Minsk, Belarus and the 2020 Olympic Games in Tokyo, Japan.

Peak will provide Belgian athletes with specially-designed and produced equipment during the events.

Peak deputy general manager Bingrui Wu said: “Europe has become one of Peak’s most important overseas markets and partnering with the Belgian Olympic Committee will be helpful for raising Peak’s recognition and influence in Belgium and across Europe. Peak and the Belgian Olympic Committee will begin to cooperate closely to improve its performance in the international markets.”

Peak holds partnerships with the national basketball associations of Germany and Serbia, along with the Brazilian, Romanian and Slovenian Olympic Committees.