Sporting Goods

Football

Canada Soccer has confirmed that Nike will replace sportswear rival Umbro as the organisation’s official supplier in the New Year.
Football

Six5Six is set to become the India national football team’s new sportswear partner in the new year.
Basketball

Italian sportswear brand Erreà has signed as the Official Technical Sponsor of Lega Basket Serie A, Italy’s top-flight basketball league.
Esports

German sportswear brand adidas has inked a new sponsorship deal with Lyon EDG, the esports wing of Ligue 1 club Olympique Lyonnais
Rugby Union

The French Rugby Federation (FFR) has extended deals with three long-serving Official Partners, as well as ball supplier Gilbert, through to the 2023-24 season
Para Sport

Medical technology products manufacturer Ottobock has furthered its commitment to the Paralympic Games by agreeing to partner the 2020 summer event in Tokyo, Japan
Basketball

The Basketball Australia has struck sponsorship deals with vitamin tablets and drinks brand Berocca and the New Era Cap Company
Cycling

UCI WorldTour cycling outfit Team Dimension Data has agreed a three-year kit partnership with Swiss cycling apparel manufacturer ASSOS. The deal will run from 2019 to 2021
Netball

The England Netball national governing body has signed partnerships with US sportswear company Nike and fruit brand Jaffa
American Football

The new Alliance of American Football competition has signed a multi-year partnership with sports equipment manufacturer Riddell Sports Group
Football

German sportswear company Puma has moved into the Korean football market by agreeing a kit partnership with domestic top-tier club Suwon Bluewings
Football

The Nigerian Football Federation has extended and enhanced its partnership with US sportswear company Nike
Football

Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…
Esports

Sporting goods brand Nike is close to a landmark sponsorship deal worth tens of millions of dollars with the League of Legends Professional League China (LPL)
Football

The Premier League, the top division of English club football, has agreed a six-year extension to its partnership with US sports apparel and equipment manufacturer Nike
Basketball

US sportswear company Nike has further strengthened its association with North American basketball league the NBA by extending its role as Presenting Partner of the Mexico City Games
Football

Real Madrid’s billion euro-plus deal with sporting goods company adidas is a done deal, according to Spanish press reports.
Golf

Fitness equipment supplier Technogym has signed a multi-year partnership with golf’s PGA Tour. The deal names Technogym as an Official Supplier of the PGA Tour Player Performance Centres.